
Today, there is an
interesting article in Daily Deal Media, pointing out the fact that Groupon and other "daily deal" companies were dramatically affected by an e-mail outage from ExactTarget. Many people have asked why TownHog is our own E-mail service provider; this is the very reason. Unlike these other companies, TownHog's platform is built for scale: the infrastructure comes from the social gaming arena where you need to support hundreds of thousands of simultaneous interactions. People have sometimes scratched their head about what this would mean, and today's sales in San Jose (2), Austin (4) and more have let Groupon vividly illustrate the use case.